Best Sporting Entertainment Venue

JUDGING (100% ANONYMOUS SITE INSPECTION)

*ELIGIBLE FOR ENTRY INTO THE AHA NATIONAL AWARDS

JUDGING FUNDS REQUIRED: Funds for drinks and bar snacks for two adults must be provided to cover the cost of judging.

OVERVIEW

This category is for venues that focus heavily on sporting events through telecast, promotion and in-venue atmosphere.

GENERAL CRITERIA

• Décor and design characteristics
• Condition of furniture, fittings and electrical
• Popularity of the establishment
• Local community engagement and activities
• Rewards/loyalty program for members

BAR CRITERIA

• Professionalism and outstanding customer service
• Staff neat, clean attired and well groomed
• Bar presentation to be of the highest standard
• Availability of a selection of food
• Comfortable and positive experience for customers
• Beverage experience and offerings (presentation, accuracy, appearance, variety and quality)
• Hygiene and cleanliness

EXPERIENCE CRITERIA

• Staff friendliness and knowledge
• Knowledge and implementation of Responsible Serving of Alcohol
• Efficiency of operations throughout the experience

MARKETING CRITERIA

• In-house promotions on offer
• Website – ease of search, use and finding information
• Engagement with locals and community through social media
• Marketing and promotion of entertainment as a reason to visit the venue

SPORTING ENTERTAINMENT CRITERIA

• Quality and frequency of sporting entertainment provided
• Live sport being shown throughout the whole hotel
• Ambience, lighting, in sporting theme
• Integration of sporting vision throughout the venue
• Relationships with sporting clubs, displays of sporting memorabilia onsite
• Relativity of customer activations and events for major sporting events in regards to the patronage and location of the venue i.e Melbourne Cup, Superbowl, NRL, State of Origin etc.
• Wagering facilities on offer

2024 WINNER – Australian Hotel and Brewery, Rouse Hill